LinkedIn is more than just a space for people working in the corporate world. It’s also pretty popular for entrepreneurs who are looking to do business with other businesses or B2B.

That being said, effective LinkedIn lead generation is one of the most sought-after marketing strategies that most entrepreneurs need to equip themselves.

Surprisingly, one of the biggest struggles as well.

In this article, we’ll be talking about how you can snazz up your Linkedin profile so you can outshine the competition…

But get qualified leads’ attention so you get to do business with them.

1. It all starts with an optimized profile

Before you start any activities that will attract decision-makers, you must ensure that you have a profile that is well-written, search-optimized, and most importantly, client-centric.

Meaning, it should indicate “thanks for checking my profile, here’s I can help you” from a distance.

After all, you don’t want to go to a ball underdressed, right?

Here’s how you do it…

Make sure that your value proposition is visible on the header and your banner is designed according to your brand’s tone.

And your about section should spell FEATURES and BENEFITS.

A.k.a what you can offer to them that will help them solve their struggles.

2. Find out who you want to work with

Lead generation on LinkedIn requires you to have a clear grasp of your target market.

Don’t be a jack of all trades and identify who you want to work with.

Begin by thinking of common titles your market would use to describe themselves.

It can get overwhelming at first but this crucial part of finding prospects to connect with and will pay off in the future once you’ve established your brand.

For example: CEO, Accountant, VP Sales, HR Specialist, etc.

Once you’ve identified who you want to work with, you can then easily find them through these two methods:

  • LinkedIn Sales Navigator
  • LinkedIn Groups

3. Create relationship-building messages

Once you’ve established a ‘client-centric’ profile, it’s time to connect with your ideal clients and see if they’re the perfect candidates you want to work with.

How? By sending them a message. But not just any ordinary message…

One that captures their attention and keeps them interested.

Yes, I’m talking about compelling relationship-building messages.

The sole purpose of this is to know more about their struggles so that when the time to work with each other comes…

You’ll have a bigger chance to win them over and close them.

How to go about this is your research about your prospect first.

  • Find more about what they do
  • Who their ideal clients are
  • What their offering to their market

And then spark their interest using an attention-grabbing subject line.

On the body’s message, keep them interested by letting them know how you can help them by explaining what’s in it for them. (benefits, features and more benefits)

Oh, I almost forgot…

Do NOT sell on the first try! Instead, create a rapport and make the tone of your message conversational.

Sounding like a snake oil salesperson is the last thing you want to do.

End your message by using open-ended questions.

The key here is to get them to reply to you. Micro commitment plays a massive role so make sure you DON’T sound sales-y.

That’s it! I hope you found value in what I’ve shared with you today.

Let me know in the comments section if I missed something.

P.S. Don’t forget to follow Linked Messaging for more LinkedIn prospecting and LinkedIn marketing tips!