LinkedIn ads are a great way to generate new leads for your company. But how long should these ads be? Some say that shorter is better and you should keep the text below 100 characters, but others say it’s better to write more than 150 words if you want to get people reading your ad.
We’ll explore both of these approaches in this blog post and find out what works best for different types of businesses.
What is the best length for a LinkedIn ad text
You may have heard different opinions on what the best length for your LinkedIn advertisement should be. Some people believe that shorter ads are better and you should keep it below 100 characters, but others say that longer advertisements let their readers know more about them in a way they can get hooked onto reading to find out if this is something they’re interested in.
You might be wondering which side of these two schools of thought will give you the most successful outcome when creating an ad – after all, both sides seem valid! One thing we can assure though is how much time or effort goes into crafting each individual sentence as well as structuring paragraphs together while writing an article like this one, so whatever size fits your needs (shorter with fewer words vs long with plenty of words) as long as the ad is creative enough and informs its message to the audience, then it’s good to go.
A short-form ad is 160 characters or less, while a long-form is up to 2,200. Some companies only use one type of ad on LinkedIn because they don’t want to be inconsistent with their marketing efforts. But if you’re trying to stand out from your competitors, it’s important that your ads have different lengths so you can include all of the details people need about your company in order for them to make an informed decision about whether or not they want to do business with you. The length of the text in your LinkedIn ads will also depend on what industry you are in as well as who is reading it.
Unless there’s a clear reason why you need less or more text, we recommend staying somewhere between 150-200 characters so that your message can be conveyed clearly while still fitting into the character limit on LinkedIn.
Moreover, how long your ad text is, can matter in different ways depending on what stage of the buying cycle you’re targeting and who they are. You might have to write a shorter copy if you’re going after people who are still getting familiar with their options or those at the very beginning of their decision-making process. But as buyers get closer to making a purchase, they need detailed information about your company’s products and services so they can feel confident about investing in them before committing to buy anything.
Why does it matter how long your LinkedIn ad text is
Your LinkedIn ad text length matters because it plays a role in whether your audience will read all of it or not.
It seems as though we’ve all become so used to reading and sending emails where the goal is to keep it concise and brief; but when it comes to more important messages such as job applications, business proposals, or marketing campaigns – this doesn’t work well because there are some things that need explaining in order for them to make sense.
The important thing is to give them something compelling they can’t resist clicking on if you want them to read it.
How to know if you have too many words in your ad
LinkedIn Ads are a great way to reach your target audience on the world’s largest professional network. But when you have too many words in your LinkedIn ad, it may be difficult to snag people’s attention and get them interested in clicking on the link.
Just like any other form of marketing, you want your messages to be concise and informative – without being overly promotional or sales-y. In order for that goal to be achieved, make sure that each sentence has only one main idea (no run-ons!) and use action verbs like “launch” rather than phrases such as “I launched.”
It’s a common misconception that LinkedIn ads should be short and concise. In reality, there is no rule for how long your ad should be. Your goal with the ad is to get people to click on it or read more about your company so you can really pitch them when they visit your profile page. That being said, if you have too many words in an ad then people will either scroll past it or not take the time to read what you’re selling – meaning they won’t convert into leads! So before publishing a new LinkedIn post, use this handy word count calculator to make sure you’re not using too many words and potentially missing out on potential customers!
LinkedIn ads are a great way to reach your target audience. They’re also the best way to tell if you have too many words in them. You can’t use more than 20% of the character limit, so it’s important to know what this is before going live with a campaign. The LinkedIn ad editor will provide an estimate for how many characters you have left as you create your ad copy and headline, but how do you know that number is accurate? Here’s a quick trick: Count all of the words in your first sentence and divide by two (so even numbers). If this number isn’t within 10-15% of the estimate given by LinkedIn, then chances are good that there are too many words in your ad.
Examples of successful ads with different lengths
Example from GoDaddy
Like many great entrepreneurs, Marcus Bradbery did a 360 on his career to follow his passion and go out on his own. Marcus had a thriving career in the jewellery industry for 15 years, working as a gemologist at Tiffany & Co, Sydney. But he was miserable. Sitting down with the GoDaddy team, he shared how the pandemic gave him the push he needed to take his business to the next level and digitise his offering which led to success beyond prediction.
“A website was the next step. It was almost like the kick up the bum that I needed to get it started. And during the crisis itself, we were incredibly busy throughout that entire period. Personal training was in very high demand, and I was running close to 50 sessions a week”.
Read Marcus’s journey and get inspired to grow your business digitally below.
#fitnesstraining #entrepreneur #godaddy
275-character Example from Paypal for Business
Covid-19 has tested business owners like Casey Wisch who runs a grass-based, pesticide-free poultry and livestock operation called Long Stone Farm. She had to rethink how to keep her customers safe overnight and turned to PayPal QR codes as a solution. https://bit.ly/3mHvFVv
112-character Example from Shopify
A simple checklist for automating time-consuming tasks, so you can get back to managing your ecommerce business.
Crossing out
So what size of LinkedIn ad is better? The answer to this question depends on who you ask. Some people believe that shorter ads are better and you should keep it below 100 characters, but others say that longer advertisements let their readers know more about them in a way they can get hooked onto reading to find out if this is something they’re interested in. Both sides seem valid! Whatever size fits your needs as long as the ad is creative enough and informs its message to the audience, then it’s good to go.