In order to make sure you’re advertising in the right place, it’s important to understand what kind of people your target audience is.  What are they like? Where do they hang out online? What kind of language do they use? How old are they? This guide will help you figure out who your potential customers are and start capturing their attention with targeted ads!

1. Determine your goals

Your LinkedIn ads can be a powerful tool for reaching potential customers. However, you need to know what your goal is before you start advertising. The key is determining the right target audience for your ads on LinkedIn by determining your goal. This will allow you to reach the people who are most likely to be interested in what you offer and get results that work best for your business! 

The first step in this process is identifying which type of ad campaign would work best with the goals of your company or organization. Some options include branding, lead generation, awareness, and driving traffic back to a website. Once these have been identified, it becomes easier to identify their corresponding audiences on LinkedIn because they are geared towards those specific.

2. Target the right audience for your goals

So you have a new product and want to advertise it on LinkedIn. What are your options? You could target the general public, but that’s costly and not guaranteed to work well. There is also an option for targeting only people who already know what LinkedIn is…but there are plenty of other audiences to choose from! Read on for my list of the top 5 most profitable target audience choices for advertising on Linkedin: 

1) Professionals in your niche 

2) Industry-specific professionals 

3) Your personal connections (the best way!)

4) People with a connection to your industry or company, such as alumni or partners/suppliers; and finally,

5) Jobseekers

3. Select an audience on LinkedIn based on their demographics and interests 

The key to running successful LinkedIn ads is choosing the right target audience. 

This means selecting an audience based on their demographics and interests! For example, if you’re trying to reach people in a specific city, then your selection should be limited to those who live there or have shown interest by doing things like interacting with businesses of that location or searching for information about it. 

You can also use demographic filters such as age range (e.g., 18-24) gender (male vs female), geographic region/location, language preference, etc.). The way someone interacts online usually corresponds closely with how they act offline so this kind of data provides advertisers powerful insight into what will get them more clicks from potential customers!

4. Get feedback from potential customers before you go live with the campaign

So you have an amazing marketing plan in place. You have a well-thought-out campaign, that will help generate more revenue for your company and provide the best experience possible for your customers. However, before you go live with the campaign, it is important to get feedback from potential customers. This way you can avoid costly mistakes and ensure that your marketing plan is as successful as possible!


LinkedIn advertising is a great way to get your message in front of the right people, but it can be tricky. Here’s our take on how you should use ads and who you should target. We hope that this guide will help you make better decisions about targeting so that you can make more money from your marketing efforts.

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