And I don’t know if you’ve heard but Linkedin is a plethora of opportunities for business owners.
…qualified leads included.
It’s the perfect B2B ‘party place’ since most people are looking to do business with co-business owners.
There’s a downside though just like with most parties.
It’s going to be a struggle to look for like-minded people to mingle with.
The same goes for prospecting on Linkedin.
It will be hard for you to connect with your ideal audience and talk to prospective clients if you don’t know-how.
But it’s going to change today.
Because I’ll be sharing a proven prospecting ‘hack’ on how to accurately find prospective clients on Linkedin.
Here we go…
Create a customer avatar or customer persona
There’s nothing more important than knowing who you want to associate your business to and mingle.
And that’s exactly what a customer avatar or customer persona does.
It identifies your ideal audience.
Also, ever heard of the idiom “jack of all trades”? You don’t want to be THAT guy.
One of the perks of knowing who you want to do business with is it makes you as the expert in their niche.
Which in return gives you the upper hand since trust and authority will develop.
Identify Your Market’s Customer Avatar
Here are eight questions you need to ask a prospective client:
- What keeps you awake in the middle of the night?
- What are your business struggles?
- How is the issue affecting your business?
- What are your goals?
- What steps have you tried to solve the problem?
- What will it cost you if you don’t address it?
- Why do you think they would consider availing your service/product?
- What’s your sales process?
There you have it.
I hope you found value in what I’ve shared today. If you need help with prospecting clients on Linkedin or how to market your business or brand on Linkedin…
Linked Messaging can easily help you with that.