LinkedIn is not just for job seekers, and it’s definitely not only for people in the business world. LinkedIn can be a powerful tool that you can use to build your business, generate leads, and expand your network. The key is knowing how to use it correctly. That’s where this article comes in! 

Here are 10 ways on LinkedIn to target the best prospects for your business. 

1. Join LinkedIn groups to get more information about your industry

Get in touch with others who are also interested in your line of work and find out what they’re up to. You’ll be able to see how other professionals interact with their groups, which can help inspire new ideas for your own marketing campaigns. 

2. Use the Advanced Search function to find people with specific skills or who work at a company you want to target 

The Advanced Search function in LinkedIn allows users to search by job title, location, or keyword and provides results of people who are currently employed by that company. This can be helpful if you’re looking for someone with a particular skill set and want to see who has it within the company. It also might give some insight into how many employees have the desired skill set – which could be useful information for your marketing team!  With all these options available, there’s no excuse not to get started today!

3. Start conversations with people who are not in your network to get noticed

A marketing strategy that can get you noticed by people who are not in your network is to start conversations with them! This is a great way to build relationships and potentially generate new leads. The key to this tactic, however, is finding the right people. Find someone who shares similar interests or has something in common with you so it will be easier for the conversation to flow naturally. 

4. Share articles related to your industry that you find interesting

You may have heard the old adage ‘Only fish where there are fishes.’ Well, LinkedIn has a way of making finding your potential customers for your business easier. One option is to share articles that you find interesting in your industry on their site and target those who might be interested in what they read!

5. Follow companies on LinkedIn to see what they post in their updates

You probably have a LinkedIn account that you use to network with other professionals in your field. You may not realize it, but the company you work for is able to post updates on their company page like any other user. 

Whether they’re announcing new products or sharing an interesting article, following companies on LinkedIn can give you a deeper look into what’s going on behind the scenes and really help build relationships with fellow marketers. 

It’s also important to note that if someone posts an update about a career opportunity at your company, they are essentially advertising for you! Wouldn’t want them reaching out to prospects without letting everyone know how amazing of a fit this would be? Follow companies today and see what opportunities lie ahead.

6. Follow influencers in your field on LinkedIn

The marketing world is a noisy place. There are so many influencers in every niche that it can be difficult to know who to listen to and how often. But with LinkedIn’s new Influencer Program, you can find the voices that matter most for your industry on one platform!

7. Create a status update asking for feedback from other professionals in the same niche as yours

Do you want to be a social media marketing guru? Do you want to create content that will make your followers’ jaws drop and their minds blown?  One of the best ways to do this is by asking for feedback. It’s one thing to have an opinion about something, but it’s a whole other ball game when that opinion is backed up with research and data from others who are in the same industry as you. 

8. Create an article about yourself or a topic of interest for others in your industry

It’s important to create an article for others in your industry. This is a great way of introducing yourself and what you do and establishing credibility with those who might be interested in hiring or collaborating with you down the line. What should this article entail? Consider talking about:

  1. Your qualifications (Experience) 
  2. The latest trends that are going on within the field or industry (What they don’t teach at school).

9. Add skills from other relevant fields if they apply to what you do

If you’re a small business owner who’s struggling with marketing, maybe it’s time to add skills from other relevant fields. I’m not talking about outsourcing your job or hiring someone new. The idea is to take some inspiration and ideas from the outside world and use them for your own benefit. 

For example, if you’re in the fashion industry but are having trouble connecting with millennial consumers, try borrowing an idea from industries like sports and music that have successfully built relationships with this demographic. 

Or if you want to beef up customer service, consider adopting techniques used by luxury hotels that always seem to do well on TripAdvisor rankings. There are lots of ways that other industries can help make your small business more successful – all you need is a little creativity

10. Pay attention when someone mentions one of your competitors. Reach out and ask them questions about why they’re looking at other companies instead of yours. 

A lot of people might tell you that they’re considering other companies because yours isn’t cutting it. But there are a few things you can do to make sure this doesn’t happen too often. First, be careful about who mentions one of your competitors – why not take the opportunity and ask them what’s making them consider going with these guys? If someone says their company is cheaper, maybe offer up some deals or incentives for future purchases so they’ll remember how much more bang-for-the-buck goes into buying from YOU!

Pay attention when someone talks about another competing business; reach out and ask questions as quickly as possible in order to avoid coming off like a pushy salesperson looking for work.

Final thoughts

The best way to target the best prospects for your business is through LinkedIn. It’s not just a platform where professionals go to network and find jobs, it can be an extremely powerful marketing channel that gets you in front of exactly the right people with specific interests or job titles. If you’re using LinkedIn ads effectively, then now might be the time to get started on this valuable tool by following these ten tips.

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