Let’s not beat around the bush. We all know that LinkedIn is a great platform for marketing and advertising your business, but you might be wondering what this has to do with ads on LinkedIn. Let me break it down for you! 

What are LinkedIn ads?

LinkedIn ads are banner advertisements that appear at the top of user’s feeds, which can range from text-based to video ads. They usually show up in one of two ways: either as an ad unit within another company’s post or as a standalone ad unit next to posts by other companies in the news feed.  LinkedIn ads offer marketers many benefits such as better targeting options and more control over pricing and timing than they would have elsewhere on Facebook, Twitter, Pinterest or Instagram.

Why should you use them?

Have you ever wondered why LinkedIn is the social media site for professionals? It’s because it provides a way to connect with people in your industry and build up your professional network. For marketers, this can be done by creating targeted ads that are tailored to specific audiences. 

Linkedin is a great way to advertise your business, but what are the benefits of using Linkedin ads?  One benefit may be that you do not have to wait for someone else’s approval – just go ahead and make an ad. Another might be how easy it is on newbies: You can set everything up yourself without being technical or needing any professional experience. The best part about this site though has got to be its targeting capabilities – before committing massive amounts of time and energy into marketing efforts elsewhere, start here!

Many marketers are still unsure about the benefits of using LinkedIn ads. You’re probably wondering if they’re worth it, and what you can do with them to make money. So, here’s a list of some reasons:  

1) There are no limits on how many ads you can create or run at one time. 

2) It’s easy to set up an account and start running your first campaign in less than 5 minutes. 

3) It has a lower cost-per-click (CPC).

4) Ads will appear both on desktop and mobile devices for even more visibility. 

So what are you waiting for? Start setting up your LinkedIn ads now!

How to set up your first campaign

Do you want to set up your first campaign on LinkedIn ads? You’ll need to know how to do this, or you will never be able to get those clicks! Read on for a step-by-step guide. 

1) Create or utilize existing ad accounts with appropriate permissions set 

2) Connect Ad Account 

3) Select Campaign Type 

4) Select Target Audience 

5) Specify Budget 

6) Set Start & End Dates 

7) Create Goal 

8) Specify Conversion Action 

9) Choose Status 

10) Choose Frequency 

11) Assign Creative 

LinkedIn Ads are a great way to engage with your current and potential customers. It’s so easy too! In just five minutes, you can create an account for yourself or a company and start running ads that will be seen by thousands of people who have demonstrated interest in the same industry as yours.

A successful campaign typically includes targeting certain keywords (i.e., “accountant”), demographics (i.e., senior citizens), locations, etc.) which will lead to greater visibility among like-minded professionals seeking out companies such as yours every day on LinkedIn.

Tips for getting a good ROI from an ad campaign

LinkedIn is a great platform to market your products or services to people in the professional world. Not only can you post ads for your company and target specific demographics, but you can also build an audience around your product with the LinkedIn Influencer Program.

What do you get when you mix a cat, a glass of wine, and LinkedIn?  You get the best ROI ever! That’s right. Linkedin is one of the most popular social networks for B2B marketers looking to drive sales through their content marketing strategies. No matter what your company does, there are plenty of opportunities to generate qualified leads on Linkedin with some creativity and time investment in ad campaigns. 

Here are 3 tips for getting a good ROI from an ad campaign on LinkedIn: 

1) Offer exclusive discounts or promotions to your followers 

2) Create an event that will be promoted by the network 

3) Use targeted ads so potential clients have access to more information about your company

The best practices for using LinkedIn ads effectively

LinkedIn ads are a great way for marketers to reach an audience of professionals based on their interests and skills. Most people don’t know that LinkedIn is the second largest social network, with more than 300 million users. With such a large pool of potential customers, it’s no wonder that many companies invest in LinkedIn advertising for lead generation. Let’s outline some best practices for using LinkedIn ads effectively so you can maximize your marketing ROI.

Many marketers are unsure of how to get started with LinkedIn ads or what they should be doing when setting up campaigns and targeting audiences on this platform.

In order to make sure you’re getting the most out of your ad spend, here are six steps to follow when running an effective campaign:    

1) Select your audience wisely

2) Optimize strategically

3) Include CTAs on your landing page

4) Use different formats for different goals

5) Try video ads to increase engagement 

6) Create custom audiences from email lists

7) Test often!


LinkedIn ads provide a convenient way to connect with potential clients and grow your professional network. The best ways to use these types of ads are by offering exclusive discounts or promotions, creating an event that will be promoted through the social networking platform, and using targeted ads. Using these LinkedIn ads will help you achieve any goal for business growth or other goals related to social media marketing such as increased engagement, leads generated from organic content, brand awareness on social networks, etc.

Ready To Learn More About LinkedIn Lead Generation?